Lenovo to Launch Smartphone in US

Posted by Jun Harefa on May 28, 2013 1
Lenovo K800
Info Tech – Lenovo smartphone marketing strategy is now mostly referred to focus on Asian markets. But now according to the latest reports, Lenovo will soon expand its smartphone business.

Quoted from Softpedia, Tuesday (05/28/2013), one of the Lenovo officials said the company will soon be selling the handset in the United States (U.S.). Thus, Lenovo is no longer just going to focus on selling smartphones in the Asian region.

In China, Lenovo sells its smartphones as a model of 'LePhone'. Then outside the Bamboo Curtain country, the company carries 'IdeaPhone' brand. As a note, Lenovo exclusively brings Android-based smartphone since January 2013.

Though never sold the K800 in the U.S., but the fact the smartphone debuted at the Consumer Electronics Show 2012, Las Vegas.

A Capital Markets analyst in Hong Kong, Kishore Suratkal had previously said that before entering the U.S. market, Lenovo must first strengthen its presence in emerging markets.

"Lenovo does have a PC brand, but its smartphone brand is still not known. Then it would make sense if Lenovo enhance its product portfolio in emerging markets, given the distribution is much more important than the operator, and can build a brand and then attack the U.S. market," said Suratkal.

The Lenovo reportedly continued to strengthen its pace in the smartphone market. According to the China Daily, Lenovo adopted aggressive policies to overtake Samsung mobile phone production.

via Softpedia

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