One of the best applications for iOS is one of the least used, at least in Spain. Is is of iMessage, the application messages that comes installed by default and that each year is makes even better. Apple knows that social applications are very important in any smartphone and, according to Mark Gurman, are already working on a new application that “would take borrowed” some ideas from Snapchat.
According to the editor of Bloomberg and who advances us many Apple plans with large percentage of success, Apple is already developing an application to edit and share video moved in the interest of users by other applications or application functions as those available on Facebook and Snapchat.
Apple will launch its own Snapchat or added functions to the iPhone’s camera
The idea of Apple is to launch something that competes with popular social applications from the App Store. As well points Gurman, them of Cupertino already have tried entering in the market of the networks social in the last with Ping or, more recently, the option Connect of Apple Music. In both cases they failed and, it seems, Connect will end up disappearing.
Apple has found success taking Snapchat and compare the average of 50 minutes of use a day of applications such as Facebook Messenger and Instagram, with many hundreds of millions of active users per day, with 30 minutes of average use per day of Snapchat with only 150 million active users.
According to Gurman, what Apple is developing is an application to share video that allows you to record video and add filters and drawings. A time edited, we could share our creation in networks social. They are still working on the new application, but it is hoped that we can use it with one hand, both to capture the video to edit it and share it, all in just one minute. The main goal of this application would be adolescents.
The arrival of this new application would have place already in 2017. Initially, he is expected to be a standalone application that is descargaría from the App Store, but cannot be ruled out the possibility to add these functions to application camera that comes already installed by default. Only the time we will tell if Apple returns to launch something social and returns to fail.
