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Collapses the market in Mexico prepaid refills

Thanks to the reforms imposed by the Federal Institute of telecommunications (IFT) Mexico passes through one of its best moments in the development of infrastructure for cellular services. Band 5G is already preparing its way and everything seems to indicate that national users will evolve along with their operators, resorting increasingly to the use of balance refills for prepaid systems.

According to figures of The Competitive Intelligence Unit (The CIU), via Media Telecom, mobile top-ups in Mexico before popular market would have registered a fall of nearly 21.4% this 2016, accumulating income for nearly USD $90.670 million, a figure substantially less than the MXN $115,336 million the year before that.

This decrease in the market is attributed partly to the low of them rates of consumption of navigation mobile and the release of them times of call, without costs additional by duration, in the main operator of Mexico, America mobile (Telcel), that low your system friend kept a restriction of five minutes free for only some numbers select.

The integration of these unlimited services, together with a greater awareness and better management by users themselves under a scheme of prepayment would be equal weight factors to keep this downward trend recorded over the last five years.

Now, this 2016 prepaid users attended an average of 1.6 times per month to perform a balance at any establishment authorized recharging, when in 2015 this rate was up to 2.4 visits per month.

This picture marks a clear area of opportunity for operators, which may attract older customers who subscribe under a scheme of postpaid, if their plans are attractive.

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