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How and how much Chileans use YouTube daily?

This morning of November 29 YouTube and Google Chile met with the press in Santiago to publicize interesting statistics regarding as Chileans used YouTube, as well as figures of audience, market, and others. I leave you with relevant hard data then obtained from a sample of 1600 local citizens of all age Spectra possible.


  • 81% of Chileans on internet use YouTube
  • 11 million people of the population come YouTube, 8 million of them do so on a daily basis
  • 78% of users visit the site more than once a day
  • YouTube users come to the site 23% of what you set on your TV week
  • 77% of all users see YouTube on your smartphone, the most widely used in the country platform

To be used

  • 44% of people decide their purchases of home watching videos
  • 51% of the women on YouTube are mothers, 44% of all fathers and mothers
  • 46% see content in the company of someone
  • 52% of them receive videos sent by others

That it is being

  • 68% of the sample indicated that on YouTube you can find more related interests entertainment content
  • 55% of the entire audience supports search and view different tutorials
  • 49% already used the platform to learn about products and services
  • 66% of respondents say that YouTube is the first choice to go when you lose something on TV
  • 3 out of every 10 see their favorite shows here


  • 49% has known brands, products, or services with advertising
  • 4 out of 10 people visit this site stores
  • 1 out of 3 users believed that brands you see on YouTube are more credible to that which sees in traditional media
  • 1 in 5 people end up buying a product from those who saw in ads
  • 42% of people trust more in product reviews than in what they can say the face of a brand
  • 3 out of every 10 people use YouTube to learn prior to a purchase

They are many data but never cease to be relevant and important, which we are sure that brands and entertainment companies will be devoted to dissect with tweezers. This is also the first time that YouTube delivers this kind of statistics for local audiences, which to some extent demonstrates the importance of the market for Google. Or that want to believe.

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