Since the acquisition of Instagram from Facebook, many things have changed within the application, and on the global scene of these, every day looking for that can achieve everything from there itself, without having to depend on others. Is by that that within a week can buy that that you liked in the photo, straight from the app.
Through a partnership with different brands, Instagram added a button for purchase, similar to what has been done on Twitter for some time and who decided to remove. In the application of photography bet that will work together with Kate Spade, Warby Parker, and J.Crew as marks initial.
In this initiative, brands are not paying for being inside in the first instance. The value that Instagram sees in all this is the know – even more – the behavior of their users for sell more targeted advertising to your tastes.