Whenever a company launches a new service, it must be profitable, since most of them are free. The main means of income of companies that offer this type of service is usually advertising, advertising began to arrive shortly after having become a service used by many users. Periscope, the service broadcasts live from Twitter, has announced that soon will begin to show ads at the beginning of broadcasts, whether videos issued previously or that are broadcast live. But you want to do it in a different way.
In recent weeks we have seen how the Google listing service has been affected by a plot by big companies because their advertisements were displayed in videos where they fostered racism, terrorism, or other practices not seen by society. Unlike Google, Twitter offers more control over advertising that wants to show at Periscope, based on broadcasts of previous users which go to show. If these are previously expressing the ideals mentioned above, announcements of the companies will not be displayed in them, so that people may not associate them with the brand with the prejudice that this entails.
Twitter will also offer the possibility of your ads to be displayed in any user, regardless of the content that issue. Obviously this type of ads will be cheaper since it does not require both control part of Twitter. At the moment Google continues to retrieve key customer and try to offer more control where your ads, shown a nearly impossible task because of the large number of videos that go up to the platform each time. But it is assumed that the algorithms, they are for that?.
