A new study of the company’s web analytics and mobile applications, SimilarWeb, says that people are spending less and less time in social networking applications.
To conduct the research, the SimilarWeb team was based on while Android users spent the day browsing leading applications, social networks: Facebook, Instagram, Twitter and Snapchat. They also used the first quarter of 2015 and 2016 as a reference and took information from United States, Germany, United Kingdom, Spain, India, Australia, South Africa and Brazil.
Results showed that the time of use of the above mentioned applications decreased dramatically in just one year. In 2016, the use of Instagram fell a 23.7%, followed by Twitter with a 23.4%, Snapchat with 15.7% and finally Facebook with 8%.
In the particular case of the United States, daily use of Instagram down 36.2 percent. On the other hand, Twitter decreased by 27.9%, up by 19.2% Snapchat and Facebook a 6.7%. Even so, users of Facebook in this region continue to be that more time spend using the application, with 45 minutes and 26 seconds on average every day; This is in contrast to India, where only 23 minutes pass every day.
On the other hand, Americans are also users who more Snapchat daily, going on 18 minutes and 43 seconds in the application. Followed by the French with 16 minutes and with 15 Britons.
In general, all the applications in question, the report threw that Twitter is an application in which less time pass users. The Spaniards are those who most use it daily, with 13 minutes and 31 seconds on average, although closely followed by Americans with 13 minutes and 30 seconds.
Despite the trend, Snapchat is being more and more popular and in countries such as Spain, Brazil, India and Germany using the application is increasing significantly, with 22%. Last, but that the use of social networks on mobile phones in general has declined, the messaging application Yes increased its use. Both WhatsApp and Facebook Messenger went up 15%.
