To many les displease them videos in vertical, but according to Facebook, the preferences of the users indicate it opposite. Is by this that wants to leave behind them videos in shape of square to give step to them videos in format completely vertical.
According to indicates a report of Marketing Land, who talked with a spokesperson of Facebook, this change is is implemented because the people it prefers:
We know that people enjoy more immersive on Facebook experiences, so we will begin to show a larger portion of each vertical video in the News Feed for mobile devices.
According to the article, experts say that Facebook is adding to the trend and following the line of other applications, such as Snapchat, because not people like “small” videos cut into square and sees videos vertical (and sound).
This also means a good news for them marks, since can use part of the space of the video for advertising, without bother much but of equal way capturing the attention of the users.
Previously those videos is saw in a proportion of appearance of 1:1, now happen to be of 2:3. The update will involve videos uploaded, advertising and the transmissions in live and will arrive within the next weeks to them devices iOS and Android.
