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Applications have become the last years the focus of several companies due to the explosive increase in the use of mobile phones. There are apps for almost everything, and Polaroid will not be an exception.
The recognized technology company already boasts three apps, but is the last one which summons us at this time. It is Swing, exclusively for iPhone, with which you can create, view, and also, as you might expect, share images in movement.
Obviously, you say already but that also Hyperlapse makes it Instagram app and it is clear something similar, but the difference is in the detail. When tomas a static snapshot this application capture video clips that are played only in two situations: when we “swing” with the doll and/or when the slip the finger Imaging.
When we already have the image we wanted to so we can move to the second part, add a filter, Swing offers four to choose. Finally, it allows you to post on Twitter or Facebook.
Swing was created by a team of Polaroid and boasts a renowned collaborator, Biz Stone is one of the co-founders of Twitter, who has declared to the press that “Polaroid Swing has the potential to exchange the way in which we look at images, equivalent to the 140-character Twitter made us share the way of visualising the words (…) People will begin to see the world (planet) in times of a second”.
The app was launched only in July of this year, at present only available for iPhone, but Android version is already in process.
