It seems that the arrival of Apple Music to the market more than one year ago has gone very well to Spotify, one of those who might have seen in danger his throne reigning in the world of music in streaming. Apple launched its music streaming service Apple Music being aware that many users of its products would change quickly to its platform, to be integrated into the iOS ecosystem, a decision that surely he did move the foundations of Spotify. But as time passes, we can see how Spotify is gaining more users than ever before. The Swedish company has just announced that it already has 50 million paying subscribers.
Thank you to our 50 million subscribers. #Spotify50 pic.twitter.com/eXkOV71bwu
-Spotify (@Spotify) March 2, 2017
The second classification is Apple Music, with 20 million subscribers, according to the latest official figures announced by the company last December, figures which could have increased at about two million. It is still a record for a service that does not reach the two years of life. But surprisingly, Apple has taken advantage of the users of their products, something that Spotify can do, but Amazon Prime Music if. Amazon Prime Music is the last music service in streaming that came on the market shortly before the end of the year 2016.
Amazon also wants to take advantage of pull which can have among users of Amazon Premium offering some lower rates, according to the degree of commitment that you have with the platform. At the moment the company’s Jeff Bezos has not provided the number of users that already have, it is still too early, but over time it is likely to become the third music streaming platform, leaving the tail of the classification to Tidal, Google Music, Microsoft’s Groove Music, Pandora…