When Facebook WhatsApp acquired a couple of years ago we knew that it was only a matter of time until the application to join this monetization platform based on the collection of data, patterns and preferences for the distribution of advertising. That day it has come, and is proble generated some controversy.
Through a publication in the official blog of the messaging app, has shown that WhatsApp changed their privacy policies, implemented some changes, legal, where now will be able to share some data users directly with Facebook.
Photo (c) Rick Wilking / ReutersThe messages and their contents remain private and fully encrypted, however user’s phone number, and other pieces of information not detailed to 100% will go directly to the database of the social network.
The people of WhatsApp highlights hard which will only take as a reference the information shared with Facebook and other companies integrated into this company, but remain free of advertising insertions conversation windows, and will not share the number of contacts with advertisers customers.
It is then an aggregate to integrate advertising messages with more acute target work, but in the course of that intention is becoming more closely the privacy of mobile users.
That Yes, WhatsApp will continue to remain free.
