According to the study “State of Internet” from Akamai Technologies, the country is positioned third in the region in the transactions made from mobiles.
Based on the penetration of buyers from mobile, the ranking shown in this way:
- Mexico (35.6%)
- Colombia (33.8%)
- Chile (33.5%)
- Peru (31.5%)
- Argentina (22%)
According to the study, and so retailers have in consideration, 52% of users expected that the website is loaded in less than 3 seconds and 20% requires that it is instant.
Online sales are projected to grow by 17% per year between 2014 and 2019. In the region, e-commerce sales will grow by $ 71 billion in 2015 to 87 billion dollars by 2019.
According to the representatives of Akamai Technologies in Chile, exceed, in the country from mobile connections can be up to 4 times more slow since fixed and that a transaction online may require up to 6 operations validation prior to consummation of the purchase.
During the 2016 from mobile sales grew 60% in Latin America, 71% in Europe and an impressive 249% in China.
